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KNIGHTSCREATIVE DIGITAL FOOTPRINT
Most businesses never find out why customers stopped finding them. We can either show you where you stand with a free visibility report, or rebuild your entire digital footprint so you stay discoverable, consistent, and recommended.
For the report, we check how you appear on Google, on social, and in AI answers next to a local competitor. For the full program, we audit everything, build you a new landing page engineered for AI discovery, and relaunch you over ninety days with a content system running.
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Who is the best cafe in Bundaberg?
[ CUSTOMER ]Based on consistent business details, strong reviews and an active presence, the standout is:
Your Business Name
- [ ✓ ]Consistent details everywhere
- [ ✓ ]Structured data in place
- [ ✓ ]Reviews and citations live
[ 90 day program · limited places each quarter ]
DIGITAL FOOTPRINT FOUNDATION
Ninety days. One program. We audit everything the internet knows about your business, rebuild the foundation around a purpose built landing page, and relaunch you with a content system running. Built to be found, by Google and by AI.
Being found has changed. Quietly.
For twenty years, being found meant ranking in a list of blue links. That game still exists, but a second one has started next to it, and most businesses have not noticed.
Customers now ask. They ask Google, they ask ChatGPT, they ask whatever assistant lives in their phone: who is the best in this category, near me? And they get one answer, not ten links.
That answer is not magic and it is not luck. It is assembled from three things machines can verify.
Structured data
Machine readable information built into your website that tells search engines and AI exactly who you are, what you do, where you are and what you charge. Most local sites have none.
Entity consistency
Your name, address, phone, hours and services saying the same thing everywhere they appear. One wrong phone number on an old directory quietly undermines everything else.
Third party proof
Reviews, directory listings, press mentions and citations. Machines trust what other people say about you far more than what you say about yourself.
If any of the three is broken, the AI recommends someone else. You never see it happen, and no amount of advertising fixes it. Improving your online presence starts underneath the ads, and that is the problem this program exists to solve.
What we actually look at.
Month one begins with a full audit of every publicly discoverable piece of your business. Not a template. A person, going through all of it, scoring each channel and writing down what is broken and why it matters.
Website health
Structure, speed, metadata, page titles, structured data, mobile behaviour and whether a stranger can work out what you sell in five seconds.
Google Business Profile
Completeness, accuracy, categories, services, photos, posts and reviews. For most local businesses this is the single most valuable and most neglected asset they own.
Social accounts
Every profile, active or abandoned. Split accounts, wrong handles, dead pages and old branding all fragment the signal machines use to understand you.
AI answers
We ask the AIs the questions your customers ask, in plain words, and record what comes back. Whether your name appears, and whose does instead.
Citations and directories
Everywhere your business details appear across the web, checked for consistency. Including the data brokers republishing details you never gave them.
Press and reputation
What the top results actually say about you, and whether the story they tell is the business you run today or the one you ran five years ago.
Everything gets a score. The scores roll into one number. That number is your before. In month three we run the whole thing again, and the two sit side by side.
The ninety days, month by month.
Diagnose and repair
The full audit above, delivered as your visibility scorecard. Then we start on the fast fixes immediately: Google Business Profile completed and optimised, duplicate or dead profiles consolidated, the worst citation errors corrected, metadata written where there was none.
- Visibility scorecard, your before state in writing
- Google Business Profile fully built and optimised
- Profile consolidation and citation corrections underway
- Strategy session to lock the rebuild direction
Rebuild and align
The centrepiece. We build you a new landing page from scratch, engineered backwards from your customer journey and structured so machines can read, understand and recommend you: structured data throughout, questions answered the way people ask them, one clear action at the end. Your existing site stays standing; the new page becomes where everything points. Brand language gets aligned across every channel, and your first professional content shoot happens this month.
- Purpose built landing page, engineered for customer journey and AI discovery
- Structured data and entity consistency across every channel
- Brand language overhaul, clarity, authority, positioning
- First half day content shoot, filmed at broadcast grade
Publish and prove
The content system goes live and the posting calendar starts running. Review generation is set up and seeded, directory listings placed, second shoot delivered. Then we re-run the month one scorecard in full and put the two side by side. The number moved or it did not, and we show you either way.
- Content system live, posting foundations running
- Review engine set up and first reviews seeded
- Second half day content shoot delivered
- Scorecard re-run, before and after, in writing
- Every asset delivered and documented, yours outright
This is for you if
- Your website has not been touched in years and you know it
- Customers say they could not find you, or found the wrong details
- You have profiles scattered everywhere and none of them match
- A competitor with worse work shows up before you do
- You asked an AI about your category and your name did not come up
This is not for you if
- You want a full website rebuild, that is a separate project we quote on its own
- You are after a quick ads campaign, this is foundation work, not media buying
- You need results in a fortnight, machines take time to recrawl what changed
The program.
Ninety days, everything above, delivered by the same studio that produces broadcast television commercials. Two professional shoots included. You own every asset we build, outright, with full copyright transfer.
Invoiced monthly in advance on standard terms, no payment taken online. The program builds you a new landing page and leaves your existing site standing; a full site rebuild is quoted separately. Graduates who move onto any social retainer within 30 days receive their first month at half price.
Day ninety one.
The foundation is yours and it does not expire. But a foundation with nothing built on it stays a slab. Most graduates roll straight onto one of our social retainers, where the calendar we set up in month three keeps running: twelve posts a month, Monday, Wednesday, Friday, filmed by us, forever. Do it within 30 days of finishing and your first month is half price.
[ see the retainers → ]Not sure? Start with the report.
We will check how your business shows up on Google, on social and in AI answers, next to a named local competitor, and send you what we find. It is the same first step we run inside the program, which is exactly why we give it away.
Fair warning. Most businesses do not enjoy reading it. That is rather the point.
Delivered within two business days. One per business.
Questions.
How do I improve my business's online presence in Bundaberg?
Start with the fundamentals: a complete Google Business Profile, consistent business details on every directory, genuine customer reviews, a website with structured data, and content that actually names your services and your town. The Foundation program does all of it in ninety days. Not sure where you stand? The free visibility report tells you.
Do you offer digital marketing and SEO services?
Yes. Local SEO, Google Business Profile optimisation, structured data, citations, reviews and content systems are all inside the Foundation program, and our social retainers keep your online presence active every week after it. We are on Bourbong Street in Bundaberg, not selling into the region from a capital city.
What is a digital footprint?
Everything the internet knows about your business: your website, your Google Business Profile, your social accounts, directory listings, reviews, press mentions and the data brokers quietly republishing all of it. When it is consistent and structured, you get found. When it is fragmented or contradictory, you disappear, and you rarely find out why.
Why does AI matter for a Bundaberg business?
A growing share of customers now ask an AI assistant instead of searching. Those answers are assembled from structured data, consistent business information and third party mentions. If your footprint has none of that in order, the AI recommends someone else, and no amount of advertising fixes it.
How is this different from SEO?
Traditional SEO optimises pages to rank in a list of blue links. We build the layer underneath: the structured data, entity consistency and citations that both search engines and AI assistants draw their answers from. Rankings are one output. Being the answer is the goal.
Do you rebuild my whole website?
No. The program builds you a new purpose built landing page and leaves your existing site standing. A full site rebuild is a separate project we quote on its own.
How do I know it worked?
You get a visibility scorecard in month one showing exactly where you stand, and the same scorecard re-run in month three, side by side. The number moved or it did not. We put it in writing either way.
Why is it 90 days?
Because the work is sequential. You cannot align a brand before you have audited it, and you cannot prove movement before search engines and AI systems have had time to recrawl what changed. Ninety days is the honest minimum, not a subscription.
What happens after the 90 days?
The foundation is yours. Everything we build is delivered and documented, and you own it outright. Most graduates move onto a social retainer so the content system keeps running, and anyone who does so within 30 days gets their first month at half price.
How many programs do you run at once?
A limited number each quarter. The first month is strategy heavy and gets our full attention, so we do not stack programs. If the current intake is full we will tell you straight and hold your place for the next one.
How does payment work?
The program is $12,000, billed $4,000 monthly for three months, invoiced in advance on our standard terms. No payment is taken online.
Knights Creative · Level 1, 10/133 Bourbong Street, Bundaberg QLD 4670
0436 961 742 · studio@knightscreative.com.au
All prices in AUD and include GST.
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